Specialist, Global Paid Media
New York, NY, United States
JOB DESCRIPTION
The Specialist, Global Media will be a critical part of the Global Media team, support the Manager and VP in all tasks, and have the opportunity to lead relevant projects/campaigns. The Specialist will have a robust knowledge of the media landscape, especially as it relates to digital and social, add rigor to Tiffany’s digital ecosystem, and fuel the brand’s growth. The Global Media group is a lean but mighty team that reports directly into the SVP of Global Marketing, which provides potential for high visibility and responsibility within the organization.
Responsibilities and Qualifications:
Assist with Global Media strategy development & scaling across channels & priority markets/regions
Assist Manager with HQ-led media plan development to augment priority markets during key sales periods
Assist with and lead development and execution of custom content programs and editorially led integrations in partnership with Creative team (dependent on program)
Partner closely with regional/local counterparts on all aspects of the local media planning process, from assisting with briefing through execution and reporting, ensuring Global priorities are upheld
Understand local market landscape nuances: market maturity, channel & platform trends, and company market presence
Develop strong relationships with cross-functional teams and media agency of record, acting as key POC/representative for the Global Media team
Partner closely with Global Marketing throughout campaign briefing process, ensuring media asset needs and learnings are at the forefront of campaign development
Evaluate performance of media campaigns & digital marketing initiatives, extracting actionable insights from complex data sets and recommending optimizations for future
Lead ad tech stack management and optimization, oversee global pixel and tagging requests, in partnership with IT, agency and corporate teams
Conduct paid creative performance analyses to influence creative development for future campaigns
Implement “test & learn” programs for digital channels including testing roadmap, test set-up, and results interpretation
Responsible for reviewing and completing quarterly regional media spend reports and monthly marketing dashboards for presentation to sr. leadership
Manage Global Media team budget and market allocations, along with POs and media authorizations for HQ-led media activities
Own media vendor relationships and stay abreast of new offerings for Tiffany & Co.
Skills & Requirements
3-5 years’ experience in marketing & media; media agency and/or luxury, retail experience a plus
Bachelor’s Degree in related field from an accredited college or university
Strong understanding of digital and offline media, media math, web analytics, and technology
Experience with digital analytics platforms, advanced reporting, data collection & analysis (e.g. Adobe Analytics, AdForm, Innovid, Tableau, publisher dashboards); experience with data management platforms preferred
Technical proficiency and advanced Excel fluency required
Familiarity with CRM data & programmatic media preferred
Passion for finding the “stories” behind the numbers and translating them into actionable insights
Ability to work independently and as part of a team
Strong attention to detail, accuracy, and accountability
Ability to work in a fast-paced environment, delivering high-level work product with agility
Ability to seamlessly work with cross-functional teams and external agency stakeholders
Passion for the luxury industry and the Tiffany & Co. brand
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